Nintendo and Post Consumer Brands Team Up For a ‘Super’ Cereal Promotion!

VANCOUVER, BC, Oct. 10, 2017 – Breakfast has always been the most important meal of the day. Now it’s a great meal for anyone who wants a chance to win a Nintendo Switch video game system. This fall, fans can enter a PIN found in specially marked packages of Post cereals for a chance to win one of 60 Nintendo Switch Prize Packs, consisting of a Nintendo Switch system and the Super Mario Odyssey game.

“Post Cereals evoke feelings of fun and nostalgia for people of all ages and Nintendo of Canada is very happy to partner with a like-minded company to bring smiles to the faces of Canadian kids” said Pierre-Paul Trepanier, Nintendo of Canada’s General Manager. “Nintendo Switch and Super Mario Odyssey are must-haves for the holidays, and this promotion gives Canadians a chance to win both of them.”

This holiday, PINs can be found inside 1 million specially-marked Post cereal boxes, including Honey Bunches of Oats, Honeycomb, Sugar Crisp, Alpha-Bits and Shreddies.

“Post Consumer Brands continues to prioritize and invest in family and millennial consumers to drive growth across our portfolio of cereal brands,” said Post Consumer Brands VP Marketing, David Bagozzi. “Partnering with a highly recognized and family-friendly brand like Nintendo allows us to deliver a special experience to consumers.”

In addition to a contest entry for the chance to win one of the Nintendo Switch Prize Packs, each PIN can be redeemed for a reward of 50 My Nintendo Platinum Points, which can, in turn, be redeemed for select downloadable rewards through the My Nintendo rewards program. A Nintendo Account is required to receive and redeem My Nintendo Platinum Points.

The promotion runs Oct. 9, 2017, through January 31, 2018*. For official rules and more information about the promotion, visit http://www.postconsumerbrands.ca/NintendoSwitch. For more information about Nintendo Switch, visit http://www.nintendo.com/en_CA/switch/. For more information about Super Mario Odyssey, visit http://supermario.com.

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit http://www.nintendo.com/en_CA/switch/.

*No purchase necessary. PIN required. Contest begins October 9, 2017 at 12:00:01 p.m. ET and closes January 31, 2018 at 12:00 p.m. (noon) ET. Open to legal residents of Canada who are over the age of majority. Correct answer to mathematical skill testing question required. Sixty (60) Nintendo Switch prize packs available to be won, approximate value of $479.98 each. Each prize consists of (1) Nintendo Switch system and (1) Super Mario Odyssey game. Regardless of the win or non-win Notification Entrant receives, every Entrant who registers for the Promotion and enters a valid PIN will receive a code valid for fifty (50) My Nintendo™ Platinum Points (the “Points Code”). The Points Code can be redeemed at www.mynintendo.com.  Odds of instantly winning depend on number and timing of eligible entries. Limit of one (1) entry per unique PIN. Limit of one (1) prize per household. Limit 1 x 50 Points Code (valid until 12/31/18) per PIN. A Nintendo Account is required to receive and redeem My Nintendo Platinum Points. By creating a Nintendo Account, user is automatically enrolled in the My Nintendo rewards program. My Nintendo Rewards Points Terms of Service apply https://accounts.nintendo.com/term_point. Conditions apply. Visit www.postconsumerbrands.ca/NintendoSwitch for full Contest Rules. Nintendo is not a sponsor, co-sponsor or administrator of this contest.

 

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.4 billion video games and more than 703 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.ca.

 

About Post Consumer Brands: Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Post Consumer Brands today is the third largest cereal company in Canada, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.PostConsumerBrands.ca

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