Nintendo World Championships Headline Nintendo’s Expanded Lineup at E3 2015

REDMOND, Wash., May 13, 2015 – Nintendo reaches out directly to gaming fans, media and partners with a dynamic lineup for E3 2015, starting with the exciting return of the Nintendo World Championships after a 25-year hiatus. At select Best Buy locations around the country, consumers can vie for a coveted spot in the tournament finals set in Los Angeles to kick off E3 week on Sunday, June 14. Separately on Tuesday, June 16, online viewers can score the latest Nintendo news as it breaks by tuning in to the Nintendo Digital Event, followed by Nintendo Treehouse: Live @ E3, daily live-streamed game demonstrations from the Nintendo booth. Finally, Nintendo will deliver a piece of its E3 experience to consumers nationwide, with two hands-on sampling days of the upcoming Mario Maker Wii U game at participating Best Buy stores. This year, Nintendo will go beyond the show to deliver the E3 spirit and inside scoop to a bigger audience than ever via //e3.nintendo.com and Nintendo’s social media channels.

“Whether you’re tuning in online or joining us at the show, we want to include fans of all ages this E3 with an innovative and nostalgic focus on fun,” said Reggie Fils-Aime, Nintendo of America’s President and Chief Operating Officer. “I’m especially eager to bring back the Nintendo World Championships and to crown the 2015 Nintendo World Champion.”

The E3 2015 video game trade show takes place June 16-19 in Los Angeles. Nintendo’s main events taking place during E3 include:

Nintendo World Championships 2015
On May 30, select Best Buy locations in major cities around the country will host qualifying tournaments for the Nintendo World Championships, which were last seen in 1990. The winners from each regional event, plus competitors invited by Nintendo, will meet on June 14, at the NOKIA Theatre L.A. LIVE in Los Angeles for a multi-round Nintendo game competition. In the end, one player will be crowned the 2015 Nintendo World Champion. Fans in Los Angeles will have the opportunity to attend the tournament, while others can watch online. More details about the qualifying tournaments will be shared in the coming weeks.

Nintendo Digital Event
Once again Nintendo will deliver its main news via an online video program. The Nintendo Digital Event will start at 9 a.m. Pacific on Tuesday, June 16. Viewers will be treated to detailed information about the various games and experiences Nintendo has in store for its systems.

Nintendo Treehouse: Live @ E3
Nintendo Treehouse: Live @ E3 2015 is ready to bring fans even more in-depth coverage of Nintendo products directly from the show floor. The unscripted action delivered by the gaming experts in the Nintendo Treehouse and various game developers will be live streamed. More information about the specific times will be announced closer to E3.

Nintendo Access: Mario Maker at Best Buy
On two days during the week of E3, participating Best Buy locations will open their doors to let fans try out the upcoming Mario Maker game for the Wii U console. The game lets players have fun with friends as they enjoy playing through levels in a variety of Super Mario Bros. styles. The events will take place 4-9 p.m. local time on Wednesday, June 17, and noon-5 p.m. local time on Saturday, June 20. Attendees will receive a sweet 30th anniversary Super Mario Bros. pin while supplies last.

More information about the Nintendo World Championships, events at select Best Buy stores and other Nintendo events during E3 will be announced shortly. Keep an eye on Nintendo’s social media channels, or visit //e3.nintendo.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at //www.nintendo.com.

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